New Olay Professional Pro-X is a scientifically advanced line of skin care products created by an inspired partnership of renowned dermatologists and P&G Beauty Scientists. Together, they took advantage of the very latest research, technology, ingredients, and thinking to create these breakthrough anti-aging products. Pro-X is designed to be used as a daily regimen to provide comprehensive skin care and maximize skin appearance with products that address primary and specific aging skin concerns. Learn which products are right for you.

New Pro-X Intensive Wrinkle Protocol is equally effective as the leading prescription brand wrinkle regimen at reducing the look of fine lines and wrinkles.† Guaranteed.* And when you include the cost of a dermatologist visit, Pro-X Wrinkle Protocol is just half the cost of the prescription regimen.§

The Facial Appearance Benefits Study proves the dramatic anti-aging results of the Intensive Wrinkle Protocol. See for yourself, right here.

* After an 8-week clinical comparison study with total price of the prescription including the cost of a dermatologist visit. The prescription takes 24 weeks to see full results and longer term comparative results may be different.
† Satisfaction guaranteed or your money back. For details, call 1-866-511-OLAY (6529).
§ Prescription regimen includes the cost of daily sunscreen moisturizer usage.

P&G Beauty Scientists identified multiple bio-chemical pathways that are active in younger skin, but inactive or overactive in older skin. Using genomics tools, the group discovered that a healthy, strong stratum corneum moisture barrier is key to maximum skin appearance. As a result, each product in the Pro-X line up contains a unique combination of anti-aging ingredients formulated to resignal the stratum corneum by increasing surface turnover and repairing the moisture barrier. The result is potent, proven, and professional.

A professional skin care product line should:

• Start with an advanced scientific understanding of skin
• Be designed by a scientific team with broad expertise across clinical dermatology, skin science, treatment intervention, formulation, and target consumer understanding
• Consider that no single product, nor ingredient, can provide the multiple efficacy benefits needed by most. Professional regimens and protocols are needed
• Be clinically proven to produce the intended skin benefits. Clinical trial design and execution must be conducted with the highest scientific rigor
• Have results from both in vitro studies and controlled clinical trials that conclude the line delivers noticeable skin benefits as claimed